Alia Bhatt is one of the most famous actresses in Bollywood. The actress has been soaring high in both her professional and personal life. For the unversed, Alia married the love of her life, Ranbir Kapoor, in 2022, and in 2023, the duo welcomed their baby girl, Raha. On the professional front, Alia has been winning hearts with her amazing performances. In addition, she has recently become the global ambassador for the famous brand, Gucci. She also proved her prowess in business as she became the CEO of Rs. 150 crore clothing brand, Ed-a-Mama. Alia also endorses several brands like Frooti, MakeMyTrip, and more. And very recently, she joined the Brand World Summit 2023 and talked about her brand endorsements.
Alia Bhatt recently graced the Brand World Summit 2023, which ETBrandEquity organised. For her business interview day, the actress opted for a black ensemble consisting of a black leather coat and matching formal pants. Needless to say, with her OOTD, the actress surely shed the boss lady vibe. Moreover, Alia completed her look with subtle makeup, which included soft eyeshadow, nude-coloured lipstick, and highlighted cheeks, and kept her hair tied into a bubble ponytail. The actress chose a pair of diamond earrings and a stack of rings to accentuate her look. Alia took to her IG handle and dropped some pictures from the same.
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At the Brand World Summit 2023, Alia Bhatt was asked about her brand endorsements and being Gucci's face. In response, the actress said that, before she steps into anything, she first needs to know the details of the brand, as it's very important for her to know its authenticity. She further added that if a face is associated with a particular brand, then the face should match the brand's storytelling and ethos. Talking more about her brand endorsements, Alia said it is extremely important for her to connect with the brand and its story. If not, then she rejects it.
Further in the interview, Alia Bhatt was asked about her feelings about being called a youth influencer. Alia stated that she is also okay with being called a clown as long as the cheque reaches her on time. Alia mentioned:
"I am also okay with being called a clown as long as the cheque reaches on time."
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In the same interview, Alia Bhatt also talked about her being the global ambassador for the famous brand, Gucci. Alia mentioned that she is representing an age demographic that Gucci wants to reach out to in India. Speaking more on the same, Alia stated:
"I’m just representing an age demographic that Gucci wants to reach out to in India. Gucci has nothing to do with me personally. They have targeted the people whom the face speaks to. They want to speak to India."
What are your views on Alia Bhatt's latest interview? Let us know.
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