Amitabh Bachchan is the most evergreen star of Bollywood. Even at his age, the talented actor can give any other young actor a run for their money, as he has been exploring newer and newer horizons of work. As Amitabh Bachchan is all set to celebrate his 81st birthday on October 11, 2023, his memorabilia auction, Bachchanalia was hosted by the deRivaz & Ives. The auction concluded on October 10, 2023, and achieved a resounding response as 80 per cent of the Lot got sold.
Recently, Amitabh Bachchan's memorabilia auction sets world records for Indian film memorabilia, which speaks volumes about the actor's fandom. According to a report in BollywoodLife, it is stated that the most number of bids (30) were placed on Amitabh Bachchan’s publicity card self-attested by the actor in Hindi. Reportedly, the card was used for Big B's Lok Sabha political campaign for the Allahabad constituency against Hemwati Nandan Bahuguna in the December 1984 election. It finally got sold for Rs. 67,200, which was over five times its Lower Estimate.
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Other items which were sold at high prices included small black and white photographs of Amitabh Bachchan clicked in rare moments. While one picture showed the actor chatting with Muhammad Ali at his Beverly Hills Residence, the other one was a rare public photograph of Amitabh with his brother, Ajitabh and their father, Harivansh Rai Bachchan.
The Showcards of Amitabh Bachchan's films, both hand-collaged and offset, also achieved much success at the auction. The showcards for films such as Zanjeer, Zameer, Deewar, and Ram Balram, all passed the Rs. 50,000 price range. Unsurprisingly, all the products from the Sholay Lots did very well; and it included the set of 15 Photographic Stills, Lobby Cards, tin boxes and old merchandise depicting Sholay’s scenes.
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Meanwhile, a senior spokesperson of deRivaz & Ives Auction House Private Limited stated that they have seen rapid growth in international interest in Indian film memorabilia. Even though the prices were kept much lower for memorabilia when compared to the modern fine arts, millions of Indians were keen on buying them, rather than modern art. The spokesperson added:
“The success of this Bachchanalia sale following the wonderful response to the Satyajit Ray sale last month, augurs very well for deRivaz & Ives’ forthcoming Feminine Icons of Indian Cinema and Raj Kapoor @100 Auctions in November and December 2023. We see enhanced international interest in Indian film memorabilia which will now rapidly grow in the months to come. Even though the prices are much lower for memorabilia than the modern fine arts, these objects affect and interest millions of Indians rather than the ownership structure for the fine arts, yet they both support and complement each other.”
What are your views about the successful auction of Amitabh Bachchan's memorabilia?
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