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The Kardashian-Jenner family never stays away from the headlines, and this time, it is not due to another unusual fashion launch or red-carpet appearance. Instead, it is for a full-blown beauty war in their family. Yes, according to a report by RadarOnline, Kim Kardashian and Kylie Jenner are allegedly furious with their momager, Kris Jenner, after she privately signed a major deal to become the new face of MAC Cosmetics. For those unaware, MAC is a direct competitor of both of her daughter's beauty brands.
The drama between Kris Jenner and her popular daughters began when the 69-year-old momager reportedly signed a new partnership deal with MAC. The deal was signed shortly after debuting her post-facelift glow, which took the internet by storm. According to an insider at the outlet, Kim feels betrayed by her mom. She had built her beauty line from the beginner, and witnessing her mom side with her competition did not go down well with her. At the same time, Kylie, the founder of a billion-dollar empire, Kylie Cosmetics, is also upset with her mother for the same reason. In the insider's words:
"Kim feels betrayed. She built her beauty line from scratch, only to have her own mother jump in bed with the competition."

Moreover, sources close to the family revealed that Kris has always wanted to sign big brand deals. But, this one has allegedly "crossed a line". The insider added that it would be a different matter if Kris had just explored new brand deals. However, signing a deal with a rival brand of her daughters is a 'whole new level of cold'. Despite the backlash, Kris reportedly remains unapologetic and considers it just another business. For the matriarch, it is just another significant move in her decades-long career.

Kris Jenner's collaboration deal with MAC comes just a few weeks after she underwent a $150,000 facelift, sparking new buzz on the internet. New York-based plastic surgeon Dr Steven Levine reportedly performed the procedure. According to sources, Kris underwent a complex surgery known as a "deep plane facelift," designed to lift deeper facial tissues for a more natural and youthful result. The surgery even included an eyelid surgery and fat transfer to add volume to her cheeks. According to the source, Kris is concerned about having flawless skin, and the criticism over her earlier skin 'dropping' shook her, in turn prompting the need for the procedure.

The root cause of the tension is the fact that the deal overlaps with Kim Kardashian and Kris Jenner's business ventures. Kim Kardashian used to run KKW Beauty. She now operates a luxury skincare brand, SKKN BY KIM, launched in 2022. Although the line was initially focused on skincare, she recently expanded into intimate makeup, lip liners, and nude-toned lipsticks. However, reports suggest that SKKN's beauty operations under Coty are decreasing, with new launches expected under her Skims brand. On the other hand, Kylie Cosmetics, founded by Kylie Jenner in 2015, is one of the most popular celebrity makeup brands. In fact, she recently released the "King Kylie" collection on the 10th anniversary of her makeup brand.
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What do you think about the Kardashian-Jenner family feud over Kris Jenner's new USD 150k deal with MAC cosmetics?
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