Kim Kardashian Reacts To Kanye West's Ex, Julia Fox Being Featured In Sister, Kourtney's New Ad

Kim Kardashian is back in the headlines with Season 7 of The Kardashians, which premiered on October 23, 2025. Kim has talked about her personal life and her health issues on the show. Well, she also had something to say about the fact that her sister, Kourtney, hired Kanye West's ex-girlfriend, Julia Fox, for her new ad campaign for Lemmme, a supplement brand that she formed back in 2022. For the unversed, after his divorce from Kim, Kanye dated Julia Fox. Although the relationship lasted for only two months, it created enough of a stir on social media. And now, as Fox was hired by Kourtney, Kim reacted to it.

Kim Kardashian reacts to Kourtney Kardashian working with Kanye West's ex, Julia Fox

On Season 7 of The Kardashians, Kim Kardashian was asked about Kourtney, how she feels that Kanye West's ex, Julia Fox is being featured in the ad campaign. To this, Kim paused for a while and, with a calm reaction, said, "I don't care". When Kourtney asked Kim again whether she was really okay with this, Kim remained calm and said it didn't matter to her at all. Kim can be quoted as saying:

"It doesn’t matter to me. Ok, bye. Have fun."

Kim and Kourtney have argued for a long time with the former working with Dolce & Gabbana. However, as Kourtney now works with Julia Fox, another Kardashian sister, Khloe mentioned that she's not sure how Kim would react if the situation was opposite. On the other hand, Kourtney mentioned that hiring Julia was actually cute. She also explained the concept behind hiring Julia, stating that it's not worth it if it's done only for a viral moment or sales if it ends up hurting someone's feelings, and that too, in her family, so she wanted to make sure if Kim was okay with it. Kourtney said:

"I think the concept of Julia Fox with Lemme is really, really cute. It’s never worth doing something for the sake of a viral moment or sales if it would offend or hurt someone in my family, so I wanted to make sure Kim was okay with it."

Kanye West and Julia Fox's relationship: What happened between them?

After his divorce from Kim, Kanye began a romantic relationship with Julia Fox. They were first spotted on New Year's Eve in 2021, after which their relationship buzz began hitting the headlines. However, it was by February 2022, when reports claimed that the duo had parted ways and remained good friends and collaborators. Kanye met Julia at a New Year's party, and the duo instantly hit it off. Kaney would often shower her with lavish gifts and shower her with love. However, their romance lasted only a few weeks. But what exactly happened between the duo?

Well, Julia, speaking to the U.K.'s Sunday Times, said she regrets her short-lived romance with Kanye. Sharing more, she added that she was in one of the most uncomfortable positions of her life back then, and she certainly doesn't want to be known as anyone's girlfriend. She also added that she didn't want to go public with that relationship, but it was done behind her back. Julia further mentioned that she felt like a 'pawn' and Kanye used her to get back at Kim. Talking about her equation with Kim, in another interview, Julia revealed that she admires the SKIMS founder.

What do you think about Kim's reaction to Kourtney hiring Fox for her ad campaign?

Also Read: What Is Stockholm Syndrome, That Kim Kardashian Mentioned? Why North West Is In The Talks Amid This?

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