Parle Agro Private Limited, better known as Parle Agro is one of the biggest companies in the consumer goods industry. The original Parle company was split into three separate companies, parle Products, Parle Bisleri and Parle Agro. All three companies are doing incredibly well in their respective fields. However, there’s no doubt that the way Parle Agro has skyrocketed its revenue is quite remarkable.
The company was started back in 1984, and in a period of 39 years, it has become one of the most profitable companies in India. The company was led by Prakash Chauhan when it started its operations back in 1984. However, with time he introduced his daughter, Nadia Chauhan, into the family business.
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However, not everyone is aware of the fact that it is a glamourous businesswoman, who took Parle Argo from Rs. 300 crores to Rs. 8,000 crores with her entrepreneurial brilliance. So without further ado, let’s take a look at her journey and the key decisions that made her achieve this incredible feat.
One of India’s top FMCG companies, Parle Argo is controlled by Prakash Chauhan and his daughter, Nadia Chauhan serves as the company’s Chief Marketing Officer and Joint Managing Director. The businesswoman is aiming to make Parle Argo a Rs. 20,000 crore company by 2030.
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Well, one cannot make a mistake to overrule Nadia Chauhan’s ambition, and the reason for that is what she has already done in the past. Nadia is the one, who took Parler Argo from Rs. 300 crores to Rs. 8,000 crores, which is the reason why the competitors of this famous FMCG were sweating when she announced her mission to make Parle Argo a Rs. 20,000 crore company.
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Nadia Chauhan was born in California but spent most of her life in Mumbai. From completing her schooling to studying commerce at H.R. College, she was brought up in Mumbai, which is the reason why she’s brilliant at picking up the nerves of Indians. Right from a young age, she was interested in business, and when she turned 17 in 2003, she joined Parle Agro.
When Nadia Chauhan joined her father, Prakash Chauhan’s Parle Argo, at the age of 17, she realised quickly that the company heavily relied on their product, Frooti. There was no doubt that Frooti was one of the best-selling products in India. But the company’s dependency on the same was quite scary as 95 per cent revenue of the company was generated from Frooti.
As a result, the first thing Nadia Chauhan did was to promote packaged water brand, Baileys in order to lessen the burden from Frooti. The entrepreneur worked on water quality and packaging. As a result, it turned out to be a success. As of now, Baileys is a Rs. 1000 crore product and needs no further introduction.
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After the introduction of Baileys, Nadia Chauhan left the entire FMCG industry scratching their heads after she launched Appy Fizz in 2005, one of India’s first products in the apple juice section. It was a smashing move, and the nation, which was unknown to the magic of apple juice, made Appy Fizz a runaway hit. From its packaging to marketing and the backbone of its taste, Appy Fizz was indeed a game-changer in Parle Argo’s history. The revenue from Appy Fizz took almost an enormous amount of dependency from Frooti’s shoulders, and when this happened, Nadia was all set with her ultimate move.
Nadia Chauhan went back to her roots and executed the final part of her business plan, which was to make Parle Argo’s main product, Frooti, relevant in the Indian market all over again. There was a time when a series of beverages were coming into the market, and the competition was getting extremely tight. At that moment in time, Nadia changed Frooti’s packaging and made it more peppy and vibrant so that it broke its image of being a ‘kid-centric’ beverage.
Over the years, Nadia Chauhan had invested a lot of money in Frooti’s marketing. From bringing Bollywood stars of the current generation in her promotional campaigns to re-launching the brand with an utterly new-age look are some of the decisions that made Frooti relevant even after so many years.
Apart from being one of the most inspirational and admired businesswomen in India, Nadia Chauhan is also quite famous for her personal life. The entrepreneur is married to Vaibhav Bhargava, who is an executive at Jet Airways. The couple has two children, Kian and Nia.
Nadia Chauhan is one of the most glamourous entrepreneurs in India, as she, time and again, drops stunning pictures with her husband, Vaibhav Bhargava, on her Instagram handle. From sharing pictures from her family vacations to giving major couple goals with her cute kissing snaps with Vaibhav and dropping fun-filled frames with their kids, Nadia’s Instagram handle is unmissable.
Well, we are absolutely stunned by how Nadia Chauhan has taken Parle Argo from Rs. 300 crores to Rs. 8,000 crores. What are your thoughts on her entrepreneurial journey? Let us know.
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