One of the biggest brands in India, Bisleri International, has gone through a lot of ups and downs in recent years, but as things stand in 2023, they’re pumped up with a brand new motivation. The gigantic company, started back in the 1970s by Ramesh Chauhan, was on the verge of getting sold to Tata Consumer Products Limited (TCPL) in 2023. As a result, there were a lot of speculations that Tata Consumer would fully purchase Bisleri in a deal reportedly worth Rs. 7000 crores.
However, to everyone’s surprise, on March 21, 2023, the Founder and Chairman of Bisleri International, Ramesh Chauhan announced that his daughter, Jayanti Chauhan would lead his brand forward. The doting father and businessman showed full faith in his entrepreneur-daughter’s abilities and shared how she will take charge of everything at Bisleri International. Ramesh also added that the company would not be sold to Tata Consumer Products Limited (TCPL). In a conversation with The Economic Times, Ramesh sent the message loud and clear that he believes in his daughter. He stated:
"Jayanti will run the company with our professional team, and we do not want to sell the business."
For the unversed, Jayanti Chauhan serves as the vice chairperson of Bisleri International and is pumped up to take her father’s company to a whole new level, as she will be assisted by a team of professionals and Chief Executive, Angelo George. The news is getting a lot of positive reactions on the internet. People are lauding Ramesh Chauhan’s decision of not selling the company to Tata Consumer Products Limited (TCPL) and instead believing in his daughter’s plans and vision.
According to the official website of Bisleri International, Jayanti Chauhan spent most of her childhood in New York, Delhi and Bombay. If we talk about her educational background, she is a graduate of the Fashion Institute of Design and Merchandising (FIDM) in Los Angeles. Not only this, but Jayanti also has a degree in fashion styling from Istituto Marangoni Milano and also studied Fashion Photography and Styling at the London College of Fashion.
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When Jayanti Chauhan was just 24, she joined Bisleri International under the guidance and supervision of her father and company’s founder, Ramesh Chauhan. The youngster started from her company's lower divisions and was responsible for taking care of their Delhi office. From working at the root levels of her company, Jayanti learnt a lot about Bisleri’s core values and the whole mechanism behind this incredible idea.
After some time, Jayanti Chauhan restructured departments like HR and sales and marketing at Bisleri International. After her commendable work at the Delhi office, Jayanti was transferred to the company’s Mumbai office, where she did even greater wonders. The young and dynamic entrepreneur pushed the company to global exposure with her vision and plans. Undoubtedly, Jayanti is the driving force behind Bisleri International’s brand-new image in the market.
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As per multiple reports, Ramesh Chauhan has already sold his water brand, Bisleri International, to Tata Consumer Products Limited (TCPL) at a whopping sum of Rs. 7000 crores. However, as of now, the deal stands no ground and is permanently closed. Although the reason behind the collapse of this mega deal is still under wraps, but reports mention that it was not due to the price. Instead, the reports suggest that it was due to the indecisiveness of Ramesh Chauhan. As of now, Tata Consumer has finally rested their interest in buying Bisleri International after two years of negotiations with Ramesh Chauhan.
It will be interesting to see how things will unfold in the coming months for Bisleri International as new plans are getting initiated by the top management. According to reports, Bisleri International will predominately focus on upgrading its existing bottled water portfolio of Tata Gluco, Tata Copper Plus Water and Himalayan. With all the spotlight on Jayanti Chauhan, no wonder a new chapter is going to be added to the company’s more than four-decade-old history book.
We hope Jayanti Chauhan takes her father, Ramesh Chauhan’s company, Bisleri International, to even greater heights with her vision and determination.
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