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By Juhi Sharma Last Updated:
The International Indian Film Academy (IIFA) Awards hosted its Press Conference in Mumbai with a grand Rajasthani theme ahead of its 25-year celebration. The press conference was beautifully curated, keeping in mind the elements of the host city, Jaipur. The event set the tone for this landmark celebration of Indian cinema.
The silver jubilee celebration of the International Indian Film Academy (IIFA) Awards has kicked off with a grand press conference in Mumbai on January 24, 2025. Following the host city, Rajasthan's culture and tradition, the event has set the tone for the grand celebration. As the stars got together for the press conference, Shah Rukh Khan and Kartik Aaryan caught our attention as they posed with the Deputy CM of Rajasthan.
A video shared by the official Instagram handle of IIFA showed the trio posing for the paps. Princess Diya Kumari looked gorgeous in a pink saree with white swirls on it. She kept her jewellery minimal and opted for a glowy pink make-up look for the occasion. Shah Rukh Khan, on the other hand, opted for an all-over black ensemble with a black shirt and pantsuit. While Kartin Aaryan looked handsome in a white shirt that he paired with a blue pantsuit and a matching tie.
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In another video shared by the IIFA's Instagram handle. Shah Rukh Khan and Kartik Aaryan were seen sharing a lighthearted moment. SRK was teaching Kartik how to say certain phrases in Rajasthani. King Khan got the actor to say "Padharo maare IIFA", "Padharo maare desh Rajasthan" and "Khama ghani".
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IIFA also shared pictures from the press conference, where Princess Diya Kumari can be seen presenting mementoes to Kartik Aaryan and Shah Rukh Khan. In the image, the Princess can be seen handing the actors two red boxes, which seem to feature a plate with the famous Thewa art. For the unversed, the art form originated over 400 years ago in Pratapgarh, Rajasthan.
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IIFA 2025 will be held in Jaipur, Rajasthan, from March 7 to March 9, 2025. This year's awards will mark a historic milestone in IIFA’s journey of showcasing Bollywood on a global platform. According to a report by Bollywood Hungama, Kartik Aaryan will be seen playing the host for the silver jubilee celebration of the award show. The Tourism Department will prepare for the award ceremony under the supervision of Diya Kumari.
The IIFA Awards event is expected to boost tourism in Rajasthan significantly. This event is expected to enhance tourism in the state and create employment opportunities. The Tourism Department will oversee the promotion, guest arrangements, venues, hotels, and visit plans. According to the sources, a large number of Bollywood and Hollywood celebrities will be attending the event.
What are your thoughts on Kartik Aaryan and Shah Rukh Khan's presence at the IIFA press conference?
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