Popular business reality show, Shark Tank India season 2, has been garnering a lot of attention lately, courtesy of the contestants' interesting pitches and the judges' reactions to them. Among all the contestants, it was Flatheads, a homegrown premium footwear startup company, that grabbed the eyeballs the most. The co-founder of Flatheads, Ganesh Balakrishnan, during his appearance on the show, revealed that his company was on the verge of shuttering, but he was left disappointed as the sharks asked him to close his business.
Balakrishnan broke down on the show, giving the episode an emotional turn and grabbing many eyeballs. As a result, Flatheads sold out their entire inventory soon after the episode got aired. Now, Balakrishnan’s wife, Anuradha Pasupathy, took to her Linkedin handle and narrated her side of the story. In her post, Anuradha shared that she earns and her husband spends, as she threw some light on the hardships that she faced so that her husband's business could thrive. She penned:
"Main kamati hun, wo udata hai- I am Ganesh Balakrishnan's wife, and this is my side of his story. When Ganesh decided to leave his corporate job and start up on his own, I had my own apprehensions about how this will work. 'It is very difficult to do a startup in India, it needs a very strong, resilient mind. Coming from a very conventional family, will he be able to deal with the rigours of entrepreneurship? There are plenty of wolves out there, will being an honest lamb really work?'."
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However, despite all the doubts, Anuradha never lost hope in her husband, Ganesh. Mentioning that Ganesh is a fighter, the doting wife revealed that after a couple of failures in early startups, they finally settled for Flatheads. But then came the pandemic, which somehow didn't affect their business. She added:
"But even with all these doubts, I still had belief in him. He is a fighter, who is determined to make a dent in the universe. The belief slowly started becoming stronger when Momoe exited to ShopClues, and later when he started up Flatheads. I was really kicked by the USP of Flatheads - ultra-lightweight and breathable shoes with natural materials."
However, Anuradha was hurt when her husband, Ganesh received a rejection, one after the other, and her resilience was tested when Flatheads started to stumble. Moreover, looking at the stacks of unsold inventory boxes inside their house, made her wonder how much longer did they need to endure. However, she still tried her best to bring positivity into their lives through her little efforts. Reflecting on the same, Anuradha wrote:
"It really hurt when I used to listen to Ganesh and Utkarsh pitching to investors and hearing one rejection after another. I tried my level best to bring some positivity into the little time we spent together as a family. The last phase of Flatheads when we decided to wind down operations was very painful. We brought shoes home from the warehouse, and I used to stare at the cartons in our bedroom blocking our pathway. How much more do we need to endure?"
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Anuradha mentioned that as a techie in Bangalore, she could have opted for better paying jobs or other international career options. However, she chose stability over ambition and made a conscious choice to take care of the family as Ganesh pursued his dream. Revealing her reaction after watching the Shark Tank episode, Anuradha stated that she didn't cry because she was stronger now. In her words:
"Throughout this journey, as a techie in Bangalore, I could have chosen a better paying job or even explored international career options. But I chose stability over ambition. It was a choice I made to take care of the family as Ganesh pursued his dream. When we watched the Shark Tank episode, I didn't cry. Because all these hardships have only made me stronger and more determined myself, and I know this is just another storm that we can sail through despite the odds. Bring it on!"
For the unversed, Ganesh Balakrishnan is an IIT Bombay alumnus and an MBA graduate, who started his company, Flatheads, in 2019. While he did well during the pandemic, his business is currently going through a difficult phase. During his appearance on Shark Tank India, Ganesh was offered a job by Anupam Mittal, but he did not accept the offer as he wished to focus on his business. On the other hand, his wife, Anuradha Pasupathy, who's from Bengaluru, is a senior manager at Continental, a Hanover-based IT firm. The couple is blessed with a daughter and is currently living their best life together.
What are your thoughts about the struggling life of Ganesh Balakrishnan and his wife, Anuradha's revelation? Let us know.
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