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Dipika Kakar Ibrahim is one of the most loved television stars, so when the news of her clothing brand, Label DKI, being shut down surfaced on the internet, her fans were left extremely heartbroken. However, hours later, her husband, Shoaib Ibrahim, during an Instagram Q&A, clarified what was going on with the brand.
It was earlier reported that the actress, Dipika Kakar's brand, Label DKI, had been pushed out of operations. Dipika and her husband, Shoaib Ibrahim, launched the brand together only a few months ago. However, reports now claimed that it was being shut down unexpectedly. Now, Dipika Kakar's husband, Shoaib Ibrahim, has shared the details and clarified that the news is fake. He revealed during a Q&A session on Instagram that the brand's restock was delayed, but there has been no legal or personal discussion about shutting the brand.
Shoaib Ibrahim, in the same video, revealed that often facts are distorted and presented in a way that they appear to be true. He added that there are well-wishers and ill-wishers, and sometimes the latter start rumours that are caught. However, there is absolutely no truth in them, and the Label DKI will soon be back with new stock.
In the same clip, Shoaib Ibrahim promised that the brand, Label DKI, will be up and running soon. He revealed that there have been no talks about closing operations, only a slight delay. In another video, a fan suggested that the couple, Shoaib Ibrahim and Dipika Kakar, should put the old stock on sale while they wait, which he said they would definitely consider. For the unversed, it was earlier speculated that the brand is being shut down due to the poor quality of products. However, the video from Shoaib clarified that this was not the case.
Dipika Kakar has been a phenomenal actress, and over time, she developed a strong fan following. However, since she was away from the screen, her fans were missing her presence, but the announcement of her brand, which was named after Dipika's full name, Dipika Kakar Ibrahim, left her fan base thrilled. The brand, Label DKI, focuses on Indian ethnic wear. The clothing brand was introduced online in 2024, around September-October. Dipika Kakar had previously talked about the project and revealed that it was her dream project.
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Dipika had been planning the launch of her clothing line, Label DKI, for over two years. However, the launch was delayed due to her personal responsibilities. For the unversed, Dipika kept her professional life on the back burner after her son, Ruhaan, was born, and the project, Label DKI, was among the same. The actress had previously shared how passionate she was about her label and had even travelled to Surat to keep an eye on the production work personally. The couple put in months of effort for the brand, worked with tailors, set up teams, and even managed the brand from the ground up.
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What are your thoughts on Shoaib Ibrahim's revelation about Dipika Kakar's brand, Label DKI?
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