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Bob Barker rose to fame as the game show host of CBS's The Price Is Right, the longest-running game show in North American television history, from 1972 to 2007. He also hosted Truth or Consequences from 1956 to 1957. With a career that spanned over decades, his legacy has now come under question with the premiere of E!'s Dirty Rotten Scandal. The show has brought focus to his relationship with the models in the game show, also known as 'Barker's Beauty'.
For the unversed, The Price Is Right came back into the spotlight in E!'s Dirty Rotten Scandals docuseries, which features a two-part episode about the game show. In the series, the models from the show have made some severe allegations against the game show host, Bob Barker, claiming that he was racist towards them. As the models broke their silence about the hostile workplace environment, it began to hurt their 35-year legacy. So, as the docuseries explores the allegation, let's take a quick look at what they are about.
Former The Price Is Right model, Kathleen Bradley, was the show's first permanent Black model. However, many years after her exit from the show, she has allegedly claimed to have felt deeply uncomfortable when she arrived on the game show in 1990. According to Bradley, fans wrote negative comments about her being on the show as a Black model, creating what she describes as an isolating experience.
However, what was more alarming was Kathleen's revelation about the production team allegedly using racial slurs during internal meetings when models weren't present. Her claims have indicated a troubling pattern beyond individual biases. It further suggested a systematic cultural problem embedded in set operations. She recalled:
"Inside a production meeting, when models weren’t in there, they would use the N word."
In the same docuseries, Claudia Jordan, who joined the show as a model, almost a decade after Kathleen Bradley revealed that racism was allegedly persistent throughout the 1990s and 2000s. She claimed that only two Black contestants were allowed per taping, and they, too, were allegedly marked with 'B' on contestant cards to alert Bob Barker of their race. However, that was not all; Claudia recalled that the stereotyping extended to her as well. She reflected on the time when she was allegedly reduced to racial tropes, including reducing her image to sexual stereotypes. She further claims that Black contestants who approached Bob for hugs were sometimes met with visible discomfort, creating an unwelcoming environment.
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The docuseries features clips and quotes that support the former models' allegations. The first clip was the viral video of Bob Barker pulling away and moving offstage after a Black contestant approached him to give him a hug. The moment sparked widespread debate after it went viral. However, the content to date remains disputed. Another piece of evidence alleged in the series is the quote by Bob, which reads, "Black men are the most diseased people on Earth".
The docuseries also features Dian Parkinson's lawsuit filed following the turmoil following their affair in 1994. The last piece of evidence submitted in the docuseries was when the late host was sued for defamation after she spoke publicly in 1995. Meanwhile, Holly Hallstrom recounts in the series that Bob allegedly expressed fear of interracial relationships.
Holly Hallstrom worked as 'Barker's Beauty' for 18 years. She described retaliation after she refused to provide false testimony supporting Bob Barker during Dian Parkinson's 1994 sexual harassment lawsuit. Holly claimed Bob retaliated against her refusal by calling her weight into question, limiting her on-camera appearances. However, when she declined to accept a settlement with a non-disclosure agreement, Holly claims she lost everything and ended up living in her car for years while fighting a legal battle. She vowed, "I was not going to sign an NDA because he is a liar." Bob eventually dropped the lawsuit in 2000, just before trial began, but the damage to Holly's life was severe and lasting. She recalled what happened in Dirty Rotten Scandals and stated:
"I wanted nothing to do with it. I was the only one who was asked to give a deposition and did not. I didn’t want to commit felony perjury, which is exactly what it would have been if I gave a testimony."

The Price Is Right remains one of the longest-running game shows in America. However, the documentary's revival of the 1990s and 2000s era allegations suggests that decades have passed before alleged victims felt safe speaking publicly. Bob Barker died on August 26, 2023, at age 99, unable to respond to renewed allegations. However, his rep, Roger Neal, continues to defend his legacy, stating he was "beloved", yet the documentary evidence tells a starkly different story for those who worked behind the cheerful set.
What are your thoughts on the allegations against Bob Barker? Let us know.
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