The late billionaire businessman, Ratan Tata backed and purchased a series of sinking businesses in his life. He was renowned for acquiring struggling companies and turning them into profitable companies. However, today, we will talk about the company which was on the verge of getting acquired by Ratan Tata's Tata Consumer Products Limited (TCPL) in 2023. The company was Bisleri International, which was getting sold by its founder, Ramesh Chauhan.
According to some reports, Ratan Tata proposed an offer of Rs. 7,000 crore to Ramesh Chauhan in order to buy Bisleri International. After a series of negotiations and meetings that went on for two years, the deal was almost finalised in 2023 but eventually fell off. There were a couple of reasons behind Ramesh Chauhan's decision not to sell Besleri International to TCOL. However, out of all the factors, the biggest one was his daughter, Jayanti Chauhan's decision to take the mantle.
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In a conversation with the Economic Times, the proud father, Ramesh Chauhan confirmed that he had transferred his responsibilities to the hands of his stunning daughter, Jayanti Chauhan. While Ramesh is still the Chairman of Bisleri International, Jayanti is the Vice Chairperson of the multi-billion company, Bisleri International. Apart from Ramesh and his daughter, Jayanti, the former's wife, Zainab Chauhan also holds a prominent position in the company. As per Bisleri's official website, Zainab is the Director of Bisleri International.
Bisleri is hands down the biggest name in the packaged water segment in India. The company, founded by Ramesh Chauhan in the 1970s, has been competing with a series of brands like Kinley, Aquafina, Kingfisher, Himalayan, Bailley, QUA, Patanjali, and many more. Despite so much competition in this sector, Bisleri continues to be synonymous with 'packaged water'. Back in 2022, in a conversation with PTI, Ramesh shared that he wanted a worthy heir of his brand because his daughter, Jayanti Chauhan had told him she wasn't interested in handling his business.
As a result, Ramesh Chauhan was looking for someone to take Bisleri to further heights, and in his opinion, no one was better than Ratan Tata to do it. However, what's interesting is that the negotiations between Ramesh Chauhan and Ratan Tata were active for almost two years before finally collapsing in 2023. To everyone's surprise, Jayanti Chauhan agreed to run Bisleri International in 2023. It was a massive moment for Ramesh, who always wanted his daughter to take over the family business.
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Talking about Ramesh Chauhan's daughter, Jayanti Chauhan's educational qualifications, she completed her graduation from the Fashion Institute of Design and Merchandising (FIDM), Los Angeles. During her time at FIDM, she gained a lot of knowledge about product design and other aspects of product development. After this, she took admission in iStituto Marangoni Milano, from where Jayanti pursued a degree in Fashion Styling. As per multiple reports, Jayanti also has a strong inclination towards photography, and she even enrolled at the London College of Fashion, where she studied fashion photography.
After completing her professional education, Jayanti Chauhan reportedly joined Bisleri at the age of 24. Since then, she has been working under the guidance of her father, Ramesh Chauhan and continues to learn so much from the iconic businessman. After some time, Jayanti took charge of Bisleri's Delhi office and brought her fresh knowledge into the company. She introduced automation in a series of processes and also renovated the company. Apart from this, she was involved in streamlining the process of Bisleri, Vedica, Fizzy Fruit, BIsleri Hand Purifier, and many other company products.
Courtesy of her knowledge and involvement in the company's advertising, strategies, branding efforts, marketing, and communication, Jayanti Chauhan has transformed Bisleri's image. According to a report in Dainik Bhaskar, Bisleri International's market valuation back in 2022-23 was aroud the whopping sum of Rs. 2300 crore. However, the Rs. 7000 crore offer proposed by Ratan Tata was indeed way bigger than its alleged current market cap. But with the passing of each year, Jayanti is leading Bisleri to its potential.
A few years back, Jayanti Chauhan added 'Khan' to her surname, creating a huge media uproar. While some netizens started speculating that she got married, Jayanti ended all the rumours in an interview with Mint by revealing the reason behind it. For the uninitiated, Jayanti's father, Ramesh Chauhan is married to Zainab Khan. When, in a conversation with Mint, Jayanti was asked about the addition of 'Khan' to her name, she revealed that she had added her mother's last name because she gave birth to her.
Further, in the same interview, Jayanti Chauhan confirmed that she is still waiting for her dream man. The entrepreneur shared that she is a travel enthusiast and has been on a series of family and solo trips. However, she wishes to go on a trip with someone special who loves and respects her as much as she does to him. Without talking much about her personal life, Jayanti confirmed that she is still single and ready to enter a relationship, but only if that person has certain qualities in his character. We hope Jayanti finds her 'Mr. Right' soon and also continues to take Bisleri to further heights.
What are your thoughts on Jayanti Chauhan's u-turn to lead her father, Ramesh Chauhan's Bisleri International, and her rejection of Ratan Tata's Rs. 7,000 crore bid? Let us know.
Also Read: Meet Ashneer Grover's Wife, Madhuri Jain: Investor Who Is Among India's Highest Female Taxpayers
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