Zomato To Eternal: Famous Brands Which Rebranded Their Names, Instagram, Google, Blinkit And More

Deepinder Goyal and his company, Zomato Limited, which is now rebranded to Eternal Limited, are dominating the headlines worldwide. Once again, the entire business world is talking about the concept of rebranding in a company's success. Over the years, we have seen so many successful examples of rebranding across the world, however, it's fair to say that not every single one of them turned out profitable.

One of the prime examples of rebranding going downhill is Elon Musk changing Twitter's name to X. The new name, 'X,' represents nothing about the platform and the rebranding was considered by most people as a forced one and a reminder by Elon Musk that he owns the famous social media platform. Apart from Twitter, there are tons of rebranding fails in the business world, which has made us learn so many things.

Zomato To Eternal: Here's a list of famous brands who successfully rebranded themselves

However, today, we will talk about the companies and brands that have successfully rebranded themselves. Whether it's about changing their names or transforming their old logos, here are the brands that have successfully mastered the art of rebranding. So, without further ado, let's get started!

#1. Burbn To Instagram

One of the world's most popular social media platforms, Instagram was launched as a web application in 2010 with the name, Burbn. However, it was later rebranded to Instagram, which is a blend of two words, 'Instant' and 'Telegram'. It was on October 6, 2010, when the app was rebranded to Instagram, and today, it has 2 billion monthly active users. 

#2. Confinity to PayPal

The famous online payment platform, PayPal was launched back in 1998, and at that time, it was named Confinity. Initially, Confinity focused on developing security software for handheld devices. However, in 1999, Confinity was merged with Elon Musk's X.com (financial services company), and both parties agreed to change its name from Confinity to PayPal. As of now, PayPal has 429 million active accounts. 

#3. Foodiebay to Zomato

In 2008, when Deepinder Goyal started his food delivery business, he named it FoodieBay. The entrepreneur co-founded it with his IITian friend, Pankaj Chaddah. After some initial success, it was in 2010 that they decided to give their brand a more crispy and unique name. It was when they chose the name 'Zomato' for their food-delivery platform. Fast forward to 2025, and Zomato reportedly has a market cap of Rs. 2.83 lakh crore. 

#4.BackRub to Google

As per reports, Google has a market cap of 2.35 trillion USD and is the world's largest search engine, which needs no formal introduction. However, not everyone is aware of the fact that Google was previously known as BackRub. Larry Page and Sergey Brin launched it in 1996 under the name 'BackRub'. However, in 1998, the duo rebranded it and chose the name 'Google' for their company.

#5. Odeo to Twitter

Elon Musk purchased Twitter and changed its name to a single alphabet, 'X', in July 2023, which has no relevance to the social platform. The rebranding received a worldwide backlash because 'Twitter' was an emotion for its users. For the unversed, Twitter was originally launched with the name 'Odeo' as a podcast platform. However, due to the rise of Apple's iTunes, Odeo changed its name to Twitter and became a microblogging platform. It is considered as one of the most successful rebranding stories in the world. 

#6. Cadabra to Amazon

Jeff Bezos founded Amazon back on July 5, 1994, and it is now the world's largest online retailer and marketplace. However, in the beginning, it was named Cadabra, but because Bezos' lawyer misheard the name as 'Cadaver' and registered it, they had to change it. As a result, they chose the name 'Amazon' for the company, which proved to be a masterstroke. 

#7. UrbanClap to Urban Company

Urban Company was co-founded by three guys, Abhiraj Singh Bhal, Varun Khaitan, and Raghav Chandra, back in 2014. The company was launched with the name 'UrbanClap'. However, in 2020, they decided to rebrand it with the name 'Urban Company'. The rebranding was successful as people loved it and appreciated the company's vision to spread their wings in the international market with the new name and logo. 

#8. Jerry's Guide To The World Wide Web to Yahoo

It was in 1994 when David Filo and Jerry Yang launched Yahoo. The website was originally known by the name, Jerry's Guide To The World Wide Web. However, after just a few months, Jerry and David decided to opt for a small word, and it was when they chose the name 'Yahoo!'. Not everyone is aware of the fact that 'Yahoo' is a backronym for "Yet Another Hierarchically Organized Oracle". It's fair to say that it was a good decision because it is a catchy name and played a huge role in its success. 

#9. MatchBox to Tinder

In 2012, Sean Rad launched Tinder under the name 'MatchBox'. However, due to its name's slight resemblance with Match.com, Sean Rad decided to opt for a new name. Within a few months, Sean Rad chose the name, 'Tinder' for his dating platform. For the uninitiated, Tinder means anything that is easily combustible. The idea of a spark between two people turning into a connection was Sean Rad's philosophy behind choosing the name, 'Tinder' and it was really spot on. 

#10. Grofers to Blinkit

Albinder Dhindsa and Saurabh Kumar founded Grofers on December 27, 2013. After dominating the Indian market for many years, it was on December 13, 2021, when Grofers changed its name to Blinkit. The company decided to focus on 'quick commerce', which proved to be a turning point for the company. As Blinkit, they not only dominated the Indian commerce space but were also acquired by Zomato Limited in an all-stock deal, which was reportedly around Rs. 4,447 crore. 

Which brand's rebranding process impressed you the most? Let us know.

Also Read: Rameshwaram Cafe's Story: He Was In Slum, She Was Making Crores, Together They Built Rs 18K Cr Brand

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